12/7/2017
SPEED SPORT and MyRacePass Form Strategic Alliance
MOORESVILLE, N.C. (Dec. 1, 2017) — SPEED SPORT and MyRacePass have formed a strategic alliance, effective today. The alliance will dramatically expand SPEED SPORT’s digital content and advertising network to over 1000 racetrack and racer websites within the MyRacePass system, and valuable revenue streams, marketing support and quality content to MRP and MRP site owners.
With origins dating back to 1934, SPEED SPORT includes a broad portfolio of media products and services, including its authoritative monthly magazine SPEED SPORT Magazine, its motorsports news website SPEEDSPORT.com, its award-winning weekly racing program “Suzuki Presents SPEED SPORT”, which airs on the MAVTV network Thursday’s in primetime, and its popular “SPEED SPORT News Center” and “Short Track Roundup” digital news programs.
SPEED SPORT’s multi-platform approach and expertise in creating and delivering quality content, combined with the sophisticated, data-centric reach of the MRP system, will provide real value for advertisers and stakeholders. MyRacePass Co-founder Josh Holt said, “SPEED SPORT’s reputation is legendary. We share core values and unrivaled commitment to motorsports. We look forward to creating unique opportunities with them.”
“As America’s Trusted Motorsports Authority Since 1934, we place a high priority on our relationship with the teams, the racers, the sponsors, the tracks and most importantly, the fans who populate the bleachers every weekend,” said SPEED SPORT CEO Joe Tripp. Partnering with MyRacePass provides us a direct connection to our core audience.”
Josh Holt Co-Founder of MyRacePass also adds. “ MyRacePass was formed with the purpose of creating the most effective way for motorsports organizations to gain maximum exposure and reach a new audience in order to maximize revenue. SPEED SPORT has proven to be the most trusted source for motorsports news since it was founded. By working with one of the leaders of the motorsports industry, we'll have new, innovative ways for organizations utilizing MyRacePass to reach an audience that may have once seemed impossible. We are thrilled to have this partnership and look forward to the continued growth or our industry!”
Key components of the arrangement will include the launch of the SPEED SPORT Digital Network video player, content and advertising integration between MRP’s “SprintSource . com” website and SPEEDSPORT. com, and support and collaboration of the new MRP app.
About SPEED SPORT
SPEED SPORT (SPEEDSPORT.com) is America’s Trusted Motorsports Authority. Since 1934, SPEED SPORT has been the destination for all things motorsports news and information…from NASCAR to Formula 1, Sprint Cars to Top Fuel dragsters, Supercross to Superbikes. From its venerable print publications SPEED SPORT and Sprint Car and Midget Magazines, to its awarding winning television productions, digital media and news services, SPEED SPORT is leads the way in creating credible, authentic motorsports media.
Lauri Eberhart, Esq. – Founding Member – Apollo Sports & Entertainment Law Group – (www.apollogroup.com) of Charlotte, N.C. advised Turn 3 Media, LLC on the agreement.
Follow SPEED SPORT: https://facebook.com/speedsport https://twitter.com/speedsport
Watch: https://SPEEDSPORT.tv
About MyRacePass
As 2018 approaches, MyRacePass (MyRacePass.com) will be celebrating 10 years of successfully assisting organizations gain new audiences and automating race day! MyRacePass is the leader in website development, race management and developing customizable marketing material. Growing to be "The Ultimate Racing Resource" for any driver, promoter, business or race fan. By utilizing the MyRacePass network, organizations are able to share content throughout the network in order to give them the most exposure to a growing number of fans, promoters, drivers and businesses throughout the industry. MyRacePass has a nearly unlimited supply of tools to help any organization market themselves and reach an entirely new audience.
Follow MyRacePass: https://Facebook/MyRacePass https://Twitter/MyRacePass
Get the App: Search MyRacePass on the Apple Store or Google Play.
For Additional Information, please contact:
Joe Tripp
Managing Partner & CEO
Turn 3 Media, LLC d/b/a SPEED SPORT
(704) 790-0136 (w)
(406) 564-6190 (c)
jtripp@speedsport.com
www.speedsport.com